Recently, I asked my partner to write down everything on our joint shopping list that he desperately needed. When I opened the shopping list at the supermarket, the only two things he had added were "free time" and "vacation."

So I came up with this fictitious brand called "Finally" and thought about what things would be cool to buy at the grocery store in the days of Corona? Maybe a bottle of fresh "Holiday", swinging "Nightlife" or sparkling "Culture"?