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Based on a text and sketch by the ad agency I was comissioned to create a hand lettering illustration for the christmas campaign of Brussels' public transport system (STIB-MIVB). They wanted some little jokes included, the readability of the lettering was very important, as well as to create a simple but bold color concept. They commissioned me for a long text and a short text version, both flemish and french. This key visual was used for posters, banners, inside of busses, trams and metro, ticket counters, at any stations in Brussles, online on their website, and a bilingual version for a christmas cards.

STIB-MIVB Christmas Campaign

Hand lettering illustration as a Christmas campaign key visual for Brussels' public transport system

Christmas time poster for the public transport service STIB-MIVB in Brussels with hand lettering and winterly illustrations

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Christmas cards, envelopes and gift tags with swan and deer and festive patterns of snow and mistle toes

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“I tend to assign Julia Kerschbaumer for particularly tricky tasks, as she is prepared to go the extra mile to master them. She works conscientiously, researches extensively and, even under time pressure, creates unique three-dimensional spaces that are visually enthralling.”

Nils Stelte, Photo Editor at Rolling Stone Germany

© 2026 Julia Kerschbaumer

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